Oh, and I guess the shop does have the right to add the labor cost for the build, too.
- Installing cranks
- Cutting the chain
- Cutting the steerer tube
- Tires + Tubes
It's pricey, but this is EXACTLY what happens when people buy a-la-carte.
I'm not suggesting that people not do that. But, they often never have labor charges in their budget.
I once knew a girl that had a nice Bianchi road bike that she wanted converted to a FG. This was 2005 or so, before there were tons of off the shelf bikes available and back when conversions were preferred. She was a nurse, so not broke. She dropped the bike off at the shop. Picked out lots of nice parts and had some FG wheels built. She pretty much just said, "I don't care. Just build it." and didn't get an itemized estimate, thinking: Gee. How much can it really cost? $300? $400?
I saw the build in the final stages and asked my buddy (shop employee) about it. He said that when last they totaled it up, she was over $800. He was like, "Man, I don't want to be around when she comes to get it and they tell her the price."
All of the prices were normal and fair. it's just how a-la-carte + labor charges work.
I wouldn't be surprised if that's what happened with this S-Works.