Originally Posted by s2sxiii

retailers like chris king, sidi, easton, mavic(those who make a very premium product) etc etc tend to have very strict policies about the prices at which you're allowed to advertise their products. -- partially to ensure that no shop is disadvantaged in the market, regardless of size. they want uniformity in pricing so that everyone can carry their products and not worry about being undersold by a shop down the street or by the internet. I wouldn't be suprised at all if they pulled the plug on a shop like house of track that advertises well below MSRP.