The way to get people on bikes is to get bikes out the way of cars, trucks and buses. Just take a look at Copenhagen to see the results. The better the bike infrastructure, and the safer people feel using bikes, the more people will use bikes. It's not rocket science. If you have to be a gonzo daredevil to get to work or the grocery store it's not going to work. As they have found out in Denmark..... build it and they will come.

Nearly all of the mid to large size cities in the US could substantially increase bike use if folks felt safe on a bike. That means separate protected bike paths with physical barriers from other traffic, and where that isn't possible slow the traffic down. I live in Madison WI which is considered a bike friendly city, and it is compared to most other cities in the US, but it still has a long way to go. Still way to much mixing of buses and cars with bikes. An interesting observation is that the most protected bike paths are by far the most used. Doesn't take a brain surgeon to figure out what's needed, it just takes a political will and a move away from a car centric mentality.