I sort of understand the logic/unwritten rule of not wearing team clothing. However, during the winter, Competitive Cyclist had the 2010 Saxo Bank jerseys on clearance for $30.00. I couldn't resist the price, and bought two.
I needed a new jersey anyway, the price was fabulous, and the fit and comfort are far beyond my other jerseys. So I'm happy, and the complainers can complain behind my back as much as they want. I'm laughing all the way to the bank, as is said. For me, it was a financial decision. Well, that, and Saxo Bank's color scheme was acceptable. Some I wouldn't wear no matter how cheap.