As with all big makes, they offer really bling bikes and they offer a basic level bike for entry level riders. What it all comes down to is the aura that the same company that owns GT/Schwinn also owns Pacific(Doral.) Same thing with Cannondale.
I wouldn't mind owning a La Bomba in the future.
http://www.gtbicycles.com/bikes/moun...a-bomba-orange