Two words (reflective tape) I put some on my rims and it works great or reflective sidewall tires, another option. This is pretty cool but the guy in the demo video was not wearing any other kind of reflective clothing and not headlight and blinky.
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(Life is too short to play crappy guitars) 2006 Raleigh Cadent 3.0, 1977 Schwinn Volare, 2010 Windsor tourist. ( I didn't fall , I attacked the floor)