So supposedly - the company phil works with anodizes lots of other random metal-type parts like door handles etc. So phil will talk to shops that it knows likes colors and say: yo, they are about to anodize a batch of red doorhandles - do you want red hubs? And shop would say - yeah throw me in 3. i think they are only marked up $30 to consumer. So if there is a particular color you want you go to Travis and say - I want yellow, and he will throw you on a list, and you wait patiently for a yellow order.