Originally Posted by
patentcad
Good question. Hey, they got big marketing out of all that. In Europe. Last time I checked the USPS doesn't do much of its business in Europe. Of course with Lance winning all those Tours they arguably got more than $32 million worth of exposure. I'm sure we all mailed more letters because Lance was winning bike races.
Who knows how accurate the numbers are, but they claim they got $103.6 million in domestic value out of the deal. (
http://www.denverpost.com/outdoors/ci_17102119) Who knows how much they got in Europe. JV explains how some of this works
here.
Every business needs to advertise. USPS does a lot more than just mail letters, though it is difficult to get that message across on a cycling jersey.