You need to get your bike as light as possible. Throwing money at the bike works wonders for its lightness. There is nothing more impressive to the unwashed masses and those not initiated in the cycling world than alight bike. Notice that the first thing they do to your bike when you show it to them...they ALWAYS pick it up and remark at the lightness of the bike.

The lightness of your bike is directly proportional to the way they percieve your awesomeness as a cyclist!

Go out there and peruse the weight weenie world.