Bought it at Ace a week ago for $25. Had it out last night. I'd say it just slightly below my Magicshine in brightness and definitely better than my Lowe's cree 2 D size flashlight. I love the adjustable flood-to-spot focus. Also like the light ring around the head--adds to side visibility. Don' know the run time on high although the packaging says 4 hours. The strobe flashes at 220 lumens for 72 hours according to the manufactuer. I use it in conjunction with my Magicshine--really lights up the road!