Actually, as I recently posted in another thread, I accidentally put my front Aerospoke on backwards after cleaning my bike (a lot of people don't realize the spokes have an asymmetrical shape and wider in the front). I realized my error after about a half hour of riding, stopped to flip it and definitely noticed a difference when riding fast. It almost seemed like running it backwards created some sort of strange drag and made the front of my bike feel sluggish.
Aside from the way it looks, I really like mine. Paired with my carbon fork, it does a really good job of dampening road vibration compared to a regular wheel and it's only slightly heavier than a typical Veep/Formula. Crosswinds definitely aren't very friendly though.
Oh - and just for ****s and giggles, here's a pic of my whip: