What? If I tear apart a 77 Chevy, paint it and put new parts on it , I'm entitled to leave off the Chevy labels and call it a Fred? This is all OK with me other than putting their name on the bike. They didn't make it. They just "cobbled it together", like he said. If it was a Trek before, it's still a Trek ...in my book. At least G. Petersen, as pretentious as the Riv approach is , has custom frames made.