While I thought they freehub version was expensive, there might be much more exclusive tooling for it, different supplier(s) for the components, I doubt the freewheel body is made by the hub maker. And do not forget pricing movements over time.
All that written, it makes the Electra Campagnolo "tribute" hubs appear less outrageous, I have no idea how good they are, but they are handsome.
For me though, I have to double check the suppliers to respace the cogs or an alternate cassette to get them to work with Campagnolo components, my only set of STI levers is broken of course.