My first thought. Turns out they're revamped Dia-Compes, complete with the practical - but not necessarily pretty - Q/R system of the C&V era:



http://www.wiggle.co.uk/dia-compe-dc...-brake-levers/

The overall look of the MASI is commendable (especially with the gum hoods) but I'm not entirely impressed with the lever. Who would have thought that Dia-Compe's lackluster design would have become the de-facto norm for a semi-budget, Italian (granted, in name only) road bike today?

Oh - and the combination of non-aero levers with a threadless stem is simply vulgar.

-Kurt