Looks interesting, but I'll want to see the price first. It seems like some of the accessory manufacturers forget that a lot of cycle commuters are doing it to save money, and having $300-1500 worth of stuff bolted onto a commuter bike isn't a good way to save money. Casual recreational riders are even less likely to spend more than $50-75 on something like that.

Realistically, a $10 green laser pointer from Dealextreme mounted to the headtube to put a dot 20-50 feet ahead of the bike should give a similar "WTF?" factor that would get drivers to look around and see why there's a glowing green spot cruising down the road.