Contender caters mostly to the high end riders with deep pockets. They've got awesome racey gear, but I'm sure their helpful sales people can help you find a bike that will work for you.
I prefer Cyclesmith near the U of UT. Super good atmosphere and staff.
I say find a store near your house so you don't have to lug your bike to SLC every time you want it tuned / adjusted - unless, of course, you're going to ride in SLC.
Good luck and tell us what you decided to buy! You probably already got it, right?!