First of all- If you want a road ride and do it sensibly then you get your entries in early and apply for the 6 am start. Up to 7 is OK as it is still serious riders but after that it is The "office" getting 20 riders together to get money for sponsorship. Look round your office- Or work place- and find 20 people that ride bikes. I doubt that you could find 20 in a larger company with 500 staff. So you finish up with 5 cyclists- 10 that have a bike in the shed and 5 that will have to borrow or buy a bike for the event. So 25% of your team will do it comfortable- 25% will do it and the other 50% will finish but sell their bikes immediately afterwards- just so they don't get invited next year.
And just to whet your appetite- A new event for 2012 at the end of May--The same ride run with the same organistaion- but a Night ride. Starting at 1am and that will be spectacular. Imagine the fun to be had with all those Pubs that will be open for 24 hours that day. Might enter that one-Just to see what it is like riding for 6 hours on a 5 hour lamp.
And Marauder- Get down if you can. I am not too far from Hove and "May" be able to help with bike transport. Way to do this is to get a lift to the area on the morning and ride back to Hove from Brighton. Whats that? 5 miles?