I had a set of custom wheels built by Spinlite Cycling; http://www.spinlitecycling.com/ The wheels were not necessarily cheap but a fair price for quality work. As a craftsman (yacht builder) I have no problem paying good money for quality work. Quality work for workmanlike pricing is just what I got and I'm very happy with my purchase and performance of the wheels.

There is a large selection of rims, hubs and spokes to fit all cyclists. As a old guy interested in moderate weight and durability, Velocity A23 rims, Ultegra hubs with good quality double butted spokes,built 2x on the front with 28 spokes and 2x : the back has has the same spokes, 32 spokes 2x on the NDS and 3x on the DS with an Ultegra rear hub. There is now about 3500 miles on these wheels and all is good.