Originally Posted by
Splice
DC it costs them money because you're using the bike, just that much faster it will need a tune up or that much more time it was ridden that they will need to knock the price down eventually, test rides add up.
*Sigh*...Dude, I work part time at the LBS that sponsors my race team. We beg people to take test rides. I keep my SS in the back of the shop so I can go with them in case they have any questions while riding. You can believe whatever you want to, but your LBS WANTS you to test ride the bikes...it's how they sell them. Even if you don't buy one you might tell one of your friends about the really cool Madone you test rode. The wonders of marketing are lost on the heathen...