Here is the plan and "the rules" from the above web page... looks pretty cool to me... Be great if someone would follow and film this.
Apparently Jet Blue is aware of it, although not exactly "endorsing" it.
UPDATE (7/15 12:37PM PST): Ride rules and details (Subject to change, more details as they become available)
Cyclists will depart from a residence near the intersection of Cahuenga and Chandler Blvd. in North Hollywood at 10:50 AM PST (Saturday, July 16) Flight Departs 12:20pm and we're basing the cyclists' departure time on the airline's recommended passenger arrival time of 1.50 hours before departure. (we're doing a little less to be fair)
Cyclists will be required to follow all traffic laws.
The finish line is the light house at the Shoreline Aquatic Park in Long Beach (adjacent to Acquarium of the Pacific)
Ezra and I will take a cab from LGB to the finish line courtesy of GaryRidesBikes
FIRST TO ARRIVE AT THE LIGHT HOUSE WINS!