The drumbeat of "Carmageddon" warnings triggered an instant industry of businesses trying to capitalize on the phenomenon. JetBlue offered special flights from Burbank in the San Fernando Valley to Long Beach, with seats for the short hop costing just $4 or $5.

A cycling group saw that as an opportunity for a race. The cyclists started their ride 90 minutes before the flight's departure time to simulate the time that passengers would have to arrive at Burbank. Another member of the group took the flight and all were to meet at a Long Beach park.

Cyclist Stephan Andranian said it took the bikers one hour and 34 minutes to complete the ride from Burbank to Long Beach, largely following the Los Angeles River. Flight passenger Joe Anthony's total travel time including cab ride from Long Beach Airport to the park was just over 2 1/2 hours.

"We want to show that using a bike in LA is not only possible but that it can be faster than other modes of transportation," Andranian said.