"while testing missiles"

a new bar came to the public - the Hooah bar, I read about in the WSJ and now in stores, I got some at 7-Eleven to check the hype. It was developed for military special forces and designed to deliver steady energy with complex carbs etc...I was expecting to taste wood, I was surprised on how good it tasted and was set for a rough all day ride. I checked the bars website and they say it delivers 19% more energy that all others...has anyone else out there heard about or tried these?