Trek has there summer sale, I'd look into a trek madone! If I remember correctly its at the same price if not cheaper. If I were spending that much I would not be satisfied with apex. Isn't that sram's entry level? $1800 range you have several options. If thats the bike you want then go for it, its a great bike but personally I would want at least Sram Rival components. Thats a good price though, doesn't that retail for $2000+?

since your asking for our opinions, I dislike the look of the roubaix. I dislike most bikes where the top tube curves down to the seat post. That being said, my opinions of how the bike looks has nothing to do with how the bike rides or feels.