Yes, the reservoir should be full. If you need bleed instructions, here's a PDF file:
http://www.sram.com/sites/default/fi...ment_rev_a.pdf As I said before, this really calls for the proper tool kit, which is capable of pulling a vacuum on the system to get all the air out, as well as de-gassing the new fluid you'll be pushing into the system from the caliper end.