Getting ready to try my first wheel build and am definitely trying to do it on the cheap. I've heard a lot of recommendations for Formula hubs, the reasoning seeming to be that they are inexpensive but aren't cup and cone type hubs (correct me if i'm wrong).

Recently, I've also seen some hubs made by "Wheel Masters" that are just over half the price of the Formula ones.
http://www.niagaracycle.com/product_...ducts_id=34430

I know there have already been a number of threads about similar subjects, but I guess I still don't get it. Is some sort of failure going to be much more likely with hubs like this, and if so, why?

Thanks!