As a further example, I have a friend who is always looking for the absolute lowest priced accessories. He buys a particular SPD compatible pedal for his MTB and insists that it is every bit as good as Shimano but costs half as much as similar models I own. In the past 10 years, he has purchased these on three occasions as they wear out. I still have the same original pedals that were "twice as much" I have $50 invested and he has $75. Add to that one event not finished due to a broken pedal mid-ride and put a value on that. I would suggest that these "cheap" pedals cost twice as much in real terms.