From what I have heard, the older Soma Everwears had a sidewall stripe that was colored. For the new Super Everwear, the entire tire is now colored and they may have fixed the weak sidewall issue.

I am somewhat of a Continental fanatic, after experiencing that an Ultra Sport has twice the life of a Vittoria Rando. I wanted to recommend the red Ultra Sport, but I believe it has a black 'edge.' As a result, TT's Soma Super Everwear takes the cake.

I apologize for any comments I made that were perceived offensive. It is my philosophy that there is nothing wrong with choosing components for look, as long as it makes you want to ride it more. I don't hate for that sort of thing.