I wonder if Nicky Hayden, one of Ducati's factory riders, will ever be seen in promoting that. Hayden (and quite a few other motorcycle racers) are sponsored by Specialized.
Seems like it's another quarter assed effort by Motorcycle manufacturers to promote themselves to cyclists. Ducati had worked with Bianchi, in their past efforts. Though never to quite a such a <ahem> level. Had they worked with Bianchi again, on say, a Super Pista or Pista, even...