Originally Posted by
Scrodzilla
For the same reason someone like P Diddy can sell a t-shirt with his name on the tag that cost $8 to produce for 50 bucks.
Scrod, you make it sound like one cannot feel the difference when on the bike between two wheelsets, one being a Formula hub and the other set being profile or white industries...I'm surprised there's enough market share for these boutique companies to grab from Formula...