While they may not BE Dahons, they sure look a lot like them. And that is what prospective buyers are going to see.
That's why I think specialty-niche buyers will be the first converts. Because they know. Someone buying their latest $1K+ bike has different criteria from someone buying a $300 bike for their dorm room. Both valid customers (and the dorm kids probably outnumber the enthusiasts twenty-to-one, though the margins are slimmer), but different.