I dont have any experience with either wheel so my opinion doesn't weight much here. but The SOUL wheelsets have a certain look of quality, a bit of sex appeal. The Neuvations (Again I have no experience with them) seem to look much more simple and plain. When I look through the pictures of bikes and see a bike with Souls it generally compliments the bike nicely. on the other hand when I see a bike with Neuvations, I generally think even though they look ok, that they look cheap and plain. This is going straight off of personal impressions on how they look though and NOTHING to do with how one performes vs. the other. I know there are several people on this site who have neuvations and seem to like/love them. There is a very LARGE group of people who swear by Souls and will only buy Souls. If you care at all about how your bike looks to others, MY PERSONAL vote goes towards SOUL or BOYD wheels over Neuvations.