Originally Posted by 97 Teran
...I wonder what endorsements someone from a micro-nation would get... Luxembourger Kim Kirchen, anyone?
I don't know. But, if he is that nations's ONLY representative in the TdF, I'd think he would be a "big name" for miles and miles around his home town (Or, given the size of his country, for "thousands of meters" around his home town).
BOTH of the Trek dealers in his country would have big posters saying "Kim rides a Trek...so should you". And, as the only "star" from that country, he would have first dibs on all the "cyling groupies" from his native land (which last year, consisted solely of the grandmother of one of the Trek dealers).
So, I'd guess being a support rider from a tiny country may have benefits that a support rider from France, Italy, or Spain has never dreamed about. The "Mouse that Roared" syndrome.