Everyone knows that new wheels will not only help you drop MINUTES from your 40K TT on the MUP, but also allow you to literally part the air and open up a vacuum directly in front of you for negative drag. This is of course in addition to how they will clean your house, walk your pets, and sing songs that will call forth unicorns bearing gifts of awesomeness.

...srsly let's put this into perspective. These are bikes people. I can assure you that those building wheels are generally trying to build something that is good to better.

I liken it to buying decor for a room such as a painting. Will buying a painting win over more friends and get you a girlfriend? Maybe. I guess it depends on what you buy, how you hang it, and in what situations you find you are able to display the painting in....

...wait that doesn't really make sense....kind of like trying to justify bike component purchases through some sort of objective quantification method.