1. Bell Steve McCann Skate board style helmet. Charcol grey
2. About $35
3. I needed a helmet since I commute but I look stupid in the aerodynamic bicycle helmets. Plus I don't go fast enough for aerodynamics to really make a difference. I went with my teenage kids and my wife so they could help pick out a helmet that didn't make me look like a 47 year old dweeb. At least with this one I actually look like I could be a S.W.A.T. cop.