two things (before you think I am on military/hoah payroll!! lol)
First is i think Cliff bars taste horrible all of them, and the hooah bar did taste great both choc and apple. Second, I have three cousins in the navy and buying the hooah bar instead of another gives real money to the a R&D division to improve their food & body armor equipment. But I am no scientist and perhaps its all hype but I am pretty much sold