Fortunately for us cyclists most companies have really good customer service. I had a Cateye Wireless II computer sensor die a year AFTER the warranty, I e-mailed them to buy another and gave them my bank info and address...2 days later I had the new part and no charge for either the part or postage!
I bought a SKS Puro pump that on first attempt would not get above 65psi, on 2nd attempt it failed to go above 45 and blew a seal. I called them and the they sent me for free a SKS RaceDay Carbon pump instead of a Puro replacement, the RaceDay is a far better pump then most mini's, and I got it in 3 days.
Cycle related industry knows we frequent forums and they know we'll either praise them or bad mouth them and their business can take a toll from negatives or be successful on positives. And Knog, like other companies, knows what this means for their business. I know there are a lot of company reps that frequent these forums as well, they read what we're saying about them.