Trek is a fine bike as is Specialized, Cannondale, Giant, Scott, Felt, Tinkertoy, etc. What motivates some to ride, demotivates others. While I have the 2011 Madone 4.5, my next bike will most likely not be a Trek. I'd like to experience a variety when riding. It's the feeling you get when you hop on and take off into the sunset on your sexy ride. If it ain't sexy to ya, you ain't gonna be motivated.