Here is my Trek. Yes the 2010 was the culmination of logo's but I loved the color. I kind of got used to all the logo's. I will say they have decreased that over last year and into 2012. I have no complaints about my bike. I chose it becuase of the color and the warranty. Will I buy another Trek, I don't know. We will see when its that time. no reason not to but maybe I want to try something different.