Originally Posted by
Vicelord
S Works is in fact operated as a separate brand, which is why some dealers are S Works dealers and some are Specialized dealers. They are owned under the same company, but it's like the difference between Infiniti and Nissan, BMW and MINI, Acura and Honda, Lexus and toyota, Lincoln and Ford, Cadillac and Chevrolet, Hyundai and Kia... do I need to keep going?
No, it isn't a separate brand. It is a subset of the Specialized brand. If it was a separate brand, it would be just marked S-Works. But it is sold as Specialized S-Works. That, by definition, means that it is not a separate brand.
A better analogy would be the AMG group for Mercedes.