I wouldn't say that's over the top at all. Many peeps use Alchemy Orcs, King or DT Swiss 240s hugs for maximum bling. A nice set could be made with Bitex or Formula hubs as well and White Industries has a great hub that is pretty comparable in price point to the Phil Woods. As Psimet says, A23 rims are slightly lighter, cheaper rims from Velocity for another option.