1) check to see if your seat is nose up. I can't tell from the photo.

2) IMO firmer is much better for a distance seat. However, alot of the firmer seats are really intended for an aggressive road bike geometry with less weight on your butt. My Specialized Romin Saddle is unbearable on a bike with handlebars higher than the seat but comfy once the bars drop and more weight moves forward. If you look for less padding, don't go crazy.

3) Center cutout seats are great. I got one from Nashbar that was very nice and very affordable, but a bit narrow. Realize that seats come in widths, and a seat that is too narrow will compromise your junk. Specialized dealers can measure your sit bone width to help get the right width.

4) I have never tried chamy butter, but I use Gold Bond powder on the backside, and it cuts down on the irritation and chaffing.

Good Luck