i mean i know it's owned by dorel industries or whatever but he probably means because they have 115 years of bicycle manufacturing to stand on, they know a little bit about what they're doing, i'm not saying they make the best bicycles out there but from my experience they make a lot of great bicycles, as do cannondale, trek, giant, surly, iro, bianchi, raleigh and a ton of others. But yeah, at that price i'd take that schwinn over a vilano or an SE draft