Originally Posted by JusticeZero

It's a plus because everyone knows that Schwinn is sold at box stores and that a lot of people won't even touch them for that reason, ergo, they have uninspiring resale value, ergo, there's most likely going to be bikes that look more valuable all over the place to filch bits off of other than mine. That said, they're some of the best stuff that a box store tends to have, qualitywise. It rides that line between 'low end bike store bike' and 'high end department store bike', while having all the cachet of a wallyworld junker. This is the theory anyways.