Um, maybe because the rest of the drivetrain is 105?

I realize that the paint job is on their Ultegra bike (at least that's what's on the website now), but when's the last time you've seen a black Ultegra RD and Ultegra shifters with "105" printed on them?

Besides, that crank beats the pants off of any FSA crank anyway. Runs great, won't break.