When I first got into biking, I got a few pairs of the ultra bibs as well and thought they were fantastic, as I was never considering buying 'expensive' bibs. However, there are often bibs that come at about the same price that are exponentially better..... you just have to find the sale.
Our team bibs are 55$, I bought a few pairs of TdF castelli's for 25 each, some pearl izumi's for under 50....
Now I look at those Ultra bibs and really feel they are kinda cheap and trashy