I've never owned an Italian bike, but lately have been keeping my eyes out for an affordable frame to build up during the winter. It's pretty much all aesthetics for me, to be honest. I've been obsessed with Ciöcc - the font, the pantographing, I dunno...just very "right" to my eyes. And yes, that pink/purple one on eBay is such a tease - too small and (for me) too expensive. Though I wonder if it's a re-paint?
What it'll come down to is (a) finding a frame in my size and (b) it being affordable. I think it'll be a long wait...