Oh, and to answer the original question... Mavic MA3 rims are great standard rims. The Aerohead and DeepV rims look cool as well, and are very strong.

As for hubs, IROs get rave reviews for the price, Surly makes good stuff, and even the Nashbar track hubs are quite nice, especially at 45$ for the pair. I've not used the Kogswell hubs, but the kogswell kids make good reputable stuff, and I have no reason to believe that they aren't well made hubs.

peace,
sam