Originally Posted by reshp1

I get the itch to upgrade wheels a lot... then I go out and ride and realize how sh*tty the roads here are and decide I don't need to spend money on wheels just to wreck them. If you're riding recreationally I would say the extra money isn't worth the 0.5% increase in performance. Then again, that applies to most cycling gear/upgrades so I guess do what makes you happy. Check out these guys
http://www.novemberbicycles.com/

Good reviews and good to deal with. I probably will order a set this winter and totally go against what I said above