Huret = Wang
Simplex = MultiMate

Both okay in their time, both deader'n a doornail now, neither missed by very many.

Campy was dangerously close to being WordStar - groundbreaking, the very best for a while, and utterly incapable of adjusting to changing times and technology. Unlike WordStar, Campy survived, but it was a near-run thing. I don't have enough Mac experience to know if it is a good analogy for Campy now.

I can't equate Shimano with MicroSoft. One, Shimano has actually innovated stuff, whereas MicroSoft hasn't innovated a damn thing. (Gates and Allen didn't even make DOS - they bought it.) Two, Shimano does not sell beta versions as a finished product (can you say "Vista"?). Three, there is no documented case of identity theft where the info was gleaned from a hacked Shimano part. Four, Shimano seems to care a little bit about customer service.