I remember seeing a Wilier at an LBS with these on! I think a Scott FO1L was sporting them too! I swear the first time I saw MF's, I was really disgusted about how they look. Then after a while, I got used to them. It looked good on both the Scott and Wilier. The guy who owns the LBS says these wheels are awesome! He has it on his Oltre Nero. Supposedly, he knows the owner of MF when the guy used to live in the Bay Area.